FAQs

What is Influencer Marketing?

Influencer marketing is defined as a brand promotion of their goods and services via a third party advocate on social media platforms. Influencer marketing developed as a practice thanks to the internet and personal profiles across social networking sites, however its roots remain in classic word of mouth marketing. The power of social media has enabled an individuals word of mouth influence to scale, to grow communities and to be measured. 

Influencer marketing is a natural by-product of the internet as anyone with internet access could now create a page and grow a community. Brands have recognised the power of these communities, and the integrity of the thought leaders who have grown them. 

The future of influencer marketing is vast and full of potential, but one thing is for certain; it will only get bigger. Through the advancing data science and tools that companies like Tailify are building, we will know more about human influence than ever before. Using behavioural science to analyse these data sets, we will understand and predict the science of influence.

How to run an influencer marketing campaign is a commonly asked question. The answer is actually to ask more questions (typical scientists, eh). 

To understand how to run an influencer marketing campaign, you need to understand what you want from your campaign. Are you looking for awareness, performance or both? Do you understand how communities within your target market work, or how they communicate with each other? Who influences your customer?

Running an influencer marketing campaign can start at the very beginning, or build on existing social networks but it always follows the same flywheel. The image below demonstrates the stages of how to run an influencer marketing campaign. As you follow each step of this flywheel, the most important note is to use insights and analysis of your last campaign to inform and help scale your next. Imagine each campaign is an experiment where you refine down the key elements for the perfect on-going campaign. That is how you run an influencer marketing campaign. 

The science of influence can seem like quite a big statement and something intangible. But at its heart, the science of influence is a combination of data science and behavioural science. 

Every like, scroll, purchase, click and follow can be measured. This sounds fantastic – so much data to understand how our campaigns are performing! But the problem is there is so much data and it is constantly growing and changing. No human brain can keep up to date or analyse this much data. Therefore, we need to build sophisticated systems to properly understand this data. 

Tailify takes this one step further and is building an AI system called Fides to not only understand this data but learn from it. This tool supports our campaigns to provide unique and deep-level insights to improve our performance. Combining the creativity, heart and soul of our wonderful team with data science creates the ultimate partnership in influence. 

The second element, and an area overlooked by the majority of the industry, is behavioural science. If you consider what influencer marketing is, it’s all about human relationships online. We build our communities, have our conversations and share information on these platforms, and that’s what most of the industry doesn’t appreciate about influencer marketing. It is a human problem. 

Influencer marketing is the only modern marketing channel that is rooted so deeply in these human connections and relationships, therefore we must understand the behavioural science of humans to properly understand online influence. 

There are so many fantastic resources online to understand more about influence! Some of our teams favourite publishers are linked below. Tailify also creates a range of insightful video explainers and articles to explain more about influence. Check out some of our latest news and information here. 

Who are Tailify?

Tailify are an influencer marketing agency that creates, executes and analyses influencer marketing campaigns on behalf of both brands and agencies. 

We specialise in the science of influence by combining both data and behavioural science to better understand online influence. This enables us to create world-class influencer marketing campaigns for brands like Just Eat, NordVPN, Milk and More, Rosetta Stone and more. 

Our office addresses can be found below. 

10 York Rd

London SE1 7ND

Tailify are an agency which means that we create custom strategies for our clients using our expert team and developed tools. We have a platform accessible to our clients which supports the campaign process and keeps all the details in one easy place for you to find. 

Client FAQs

We’ll share a work order with our agreed KPI’s, payment terms & scope of work to sign off ahead of a kick off call

We’ll give you 6 months organic usage rights to the content the creators product, this means you can share it freely on your social media accounts, if you wish to purchase paid rights to any content to allow you to re-use the content with any paid spend or in formats such as email marketing, let us know.

We do, we’ll ensure all creators on the campaign & content adhere to local regulatory laws for Influencer marketing, for peace of mind we also log & manage all content approvals within our platform to ensure you have oversight of any content before it goes live.

Careers at Tailify

We’ll give you 6 months organic usage rights to the content the creators product, this means you can share it freely on your social media accounts, if you wish to purchase paid rights to any content to allow you to re-use the content with any paid spend or in formats such as email marketing, let us know.

We do, we’ll ensure all creators on the campaign & content adhere to local regulatory laws for Influencer marketing, for peace of mind we also log & manage all content approvals within our platform to ensure you have oversight of any content before it goes live.

Accordion Content

We’ll share a work order with our agreed KPI’s, payment terms & scope of work to sign off ahead of a kick off call